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Javier Rodriguez

I digitalize Businesses

Make your company fit for the fourth industrial revolution. Use digital solutions that fit perfectly into your business model. Read how I do it.
Over the last 20 years, I have been responsible for the implementation of several IT projects at all business levels, both internationally and nationally.  

My resources; procedures, guides, books, tools.
Case studies; exemplary projects from my work.
My offer; this is how I can support you.
You will find a short story about me at the bottom.
LinkedIN Profile Javier RodriguezTwitter
Business Engineer

My Approach to Business Digitalization

In 1918, every second car in the USA was a Ford Model T. Ford had neither invented the car nor was Ford early to the market. Ford had the best business model; industrialization made cars for the middle class possible.
from Technological Revolutions and Financial Capital

A structured approach separates the amateur from the professional.

My approach emerged from this small selection of books.

These tools are my helpers in the digitisation process.

I deal with some topics separately.


The Areas of Application of a Business Engineer

Business Engineering brings together business and technical knowledge and combines it with all aspects of transformation. The business engineer is a tech job with a future.

When transforming a company into the digital age, challenges arise at all levels; from the digital strategy to the design and specification to the selection of the appropriate systems; the business engineer takes responsibility for these steps.

The Practice

Case Study Rüedu

Fresh and local food just around the corner, 7 × 24. Today's consumers want to get fresh food at reasonable prices at any place around the clock. Until now, this was only possible in railway stations or petrol station shops.  

Fresh and local food is offered in 18 square metre wooden containers in the neighbourhood. With an app, customers have access around the clock. A self-check-out cash desk enables uncomplicated self-service. The systems are in the cloud and connected via a VPN. This reduces friction losses in the process chain to an absolute minimum. The customer can percieve this in the low prices.


What has Happened so Far

A Digitalizer, formed in Bern and Zurich

The more complex, hopeless and confusing the situation, the more exciting the story and the more fulfilling the outcome.  

That's not a quote, that's by me, it's my attitude.