The Elements of Style

Do you have a website, manage a social media account, write strategies, concepts or user stories and do you assume that your texts are read? Then you are either a professor or a boss, and your audience has to read your texts. Everyone else has to write in a way that gets them noticed. The world reads more than it once did, but there is infinitely more writing than reading.

This book is not about grammar, hopefully you learned that at school. The grammar should be correct, yes! But in school you have not been taught how to write for readers. You won't learn what to write in this book, but how to structure and formulate it. Using simple instructions, you will learn how to write in such a way that your text has a chance to be considered, to have an effect or perhaps even to be liked.

Writing good texts for your business documents has a positive side effect; at some point you will also find it easy to write mails, blogposts or even text messages in a stimulating and exciting way.