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Non obvious megatrends

From
Rohit Bhargava
Topic
Implementation

Anticipate emerging trends

This book is about how to see things that no one else sees. This ability is often called creativity and we live in a world that celebrates creativity.

Isaac Asimov, author of over 500 novels, says he owes his creative thinking to his appetite for books. Steve Jobs, too, says in his autobiography that creativity is just a combination of things. Creative people always feel guilty when they get something good going. Because they didn't actually do anything - they just saw something that became obvious to them.

Following these suggestions is difficult in today's world. We are flooded with content. Content that in most cases is useless. Reading useless content is not worth it, even if you read a lot of it. Rohit Bhargava, formerly an advertiser by profession, has developed a way of processing ideas from the daily flood of content in such a way that they become useful for his clients. One day, frustrated by the daily flood of information about obvious trends, like the new iPhone or the new Game of Thrones, he decided to create a new report about trends. A report intended as an obvious critique of the daily flood of information; the Trends Report on non-obvious trends. This report became a global success and resulted in a series of books. After 10 books describing 100 non-obvious trends, this anniversary edition was published. In it, he describes his methodology for identifying and processing trends. He then defines the 5 most important trends for the next decade from all his identified trends of the last 10 years. These are the so-called megatrends.