Data Strategy

That Google knows what you are looking for online, or that Facebook knows who you are friends with, as well as your internet provider knows every page you have ever visited, all that, is old news. Your smartphone knows much more; where you are going, how fast you are going, where you will be going tomorrow, where you are staying, what you are eating, where you are eating and what you will be eating tomorrow. The technical possibilities seem unlimited today. Currently, this data is not shared with the police, or at least I don't know about it yet. However, more and more insurance companies are starting to use smartphone data to deduce who is a safe driver and who is more of a risk.

The fourth industrial revolution will not happen without Big Data. Companies can gain a significant advantage through the strategic use of data. Bernard Marr even goes a step further; only those who understand how to properly use the immense flood of data in the company will survive. Don't panic, we are not there yet; less than 0.5 percent of all data in companies is currently evaluated and used. However, reports on practical examples that show the potential of big data are increasing from year to year.   

I try to disclose as little as possible in my private life. However, how you feel about data collecting should not stop you as a business leader or manager from thinking about the correct data strategy for your business. Decide for yourself whether you can afford to be unconcerned or sceptical about data. In Data Strategy you will find a simple guide to a complex subject. The topic is illustrated with case studies from large corporations as well as small regional retail chains. Find out how to identify your strategic data needs, what methods you can use to collect data and, most importantly, how to turn your data into organisational capabilities.